The Selfridges Beauty Advent Calendar 2026 packs 40 products, four fragrances and a £195 serum behind 25 doors — priced at £250. Here’s whether it earns that hype.
The numbers
The Selfridges Beauty Advent Calendar 2026 is £250, with a claimed value of £1,278 across 40 products behind 25 doors. It launched 1 September, sold out its first batch almost immediately, and is now back in stock.
Does it pique our interest?
Yes — the Selfridges Beauty Advent Calendar 2026 leans makeup-forward rather than skincare-heavy. Gucci, Lisa Eldridge, Huda Beauty, REFY, Burberry and Marc Jacobs Beauty all show up here, and it feels current rather than leaning on the same three or four “safe” names every calendar reaches for.
There are some genuinely thoughtful pairings too — a Colour Wow shampoo and conditioner sit together, so do two Manucurist nail treatments, and a Kylie Cosmetics lip glaze is paired with its own lip liner. Small touches, but they show someone thought about how the drawers would actually get used.
Fragrance-wise, there are four very different scents, including a full-size 50ml Discothèque Lola at Coat Check (claimed RRP £130) and a wearable 30ml Jo Malone Peony & Blush Suede — a nice spread between “investment scent” and “easy daily wear.”
What we’d change
The overall mix could be better balanced. Although the makeup selection initially looks varied, it leans heavily towards lips, with two lip colours, two treatments or glazes, a lip stain and a liner. The shades—Violine, Rose Petal, Rosa and Blueberry Jelly—also sit within a fairly narrow colour story, which may limit their appeal across different preferences and skin tones. We would have liked to see one or two of these swapped for more bodycare, particularly as the Sol de Janeiro shower oil is the only true body product included, despite the dry brush also being counted within that category.
Full contents list
Gucci — Mascara L’Obscur, full size
Burberry — Brit Shine Lipstick in 606 Rose Petal, 3g
Lisa Eldridge — Seamless Glide Eye Pencil in Burnt Umber, 1.2g
Marc Jacobs Beauty — Born Star Cream-to-Powder Eyeshadow in 120 Delete That
Refy — Lip Stick in Rosa
Kylie Cosmetics — Precision Pout Lip Liner, 1g
Wonderskin — Wonder Blading Lip Stain, 4ml
Charlotte Tilbury — Airbrush Flawless Setting Spray, 34ml mini
UK Brow — Brow Gel Sculpt, 7ml
Kylie Cosmetics — Supple Kiss Lip Glaze
Moonglaze — Phases Blush Stick, 7g
Laneige — Glaze Craze Tinted Lip Serum in Blueberry Jelly, 12g
Huda Beauty — Blush Filter Palette in Rose Berry, 7.5g
Trinny London — Sheer Shimmer in Violine, 4g
The Ordinary — Glycolic Acid 7% Exfoliating Toner, 100ml
111 Skin — Celestial Black Diamond Eye Mask, one pair
Elemis — Pro-Collagen Black Cherry Cleansing Balm, 50g
Rodial — Bee Venom Super Serum, 30ml
Barbara Sturm — Hyaluronic Serum, 10ml
Augustinus Bader — The Hydrogel Face Mask, one mask
Augustinus Bader — The Rich Cream, 15ml
Tatcha — Luminous Dewy Skin Mist, 12ml
Rehab. — Dose Hair Oil Capsules, 8x1ml
Isima — Súperbomba Triple Repair Peptide Mask
Maria Nila — Floral Drift Hair Mist, 100ml
Beauty Works — 10-in-1 Miracle Spray
Chāmpo — Pitta Lash Serum, 4ml
Colour Wow — Color Security Shampoo, 75ml
Colour Wow — Color Security Conditioner, 75ml
Sol de Janeiro — Delícia Drench Shower Oil, 385ml
Discothéque — Lola at Coat Check Eau de Parfum, 50ml, full size
Jo Malone — Peony & Blush Suede Cologne, 30ml
Balmain — Carbone Eau de Parfum, 10ml
Phlur — Cherry Stem Eau de Parfum, 9.5ml
Manucurist — Complete Serum, 15ml
Manucurist — Active Shine
Manucurist — Nail File
Morphe — M200 Dual-Ended Cream & Powder Blush Brush
Mirror Water — BUFF Body Dry Brush
Paddywax — A Dopo Tiger Ceramic Scented Candle, approx. size
Also included, not counted in the 40-product total: a complimentary Selfridges Beauty Concierge appointment.
Who it’s perfect for
The trend-conscious beauty lover who wants luxury makeup, newer brands and plenty of full-size colour products. It’s a weaker fit if you’re after fragrance variety, a wider bodycare spread, or a calendar built primarily around skincare.
Our Pique Verdict
Perfect for: Trend-conscious beauty lovers who want luxury makeup and newer brands.
Best product: Rodial Bee Venom Super Serum — claimed £195.
Biggest drawback: Repetitive lip products, and thin on genuine bodycare.
Value for money: ★★★★★ (5/5)
Buy the Selfridges Beauty Advent Calendar 2026 — £250 →
It’s one of our picks in The Best Luxury Advent Calendars 2026, if you’d like to see it alongside the others worth the splurge.
FAQ
Is the Selfridges Beauty Advent Calendar 2026 worth it?
For beauty lovers who want a makeup-led calendar with current, newer-name brands, yes — 40 products across skincare, makeup, haircare, fragrance and more, claimed at £1,278 for £250.
How much is it, and is it available?
£250. It launched 1 September 2026, sold out in its first batch, and is now back available directly from Selfridges.
What’s inside?
40 products across 25 doors, including brands like Gucci, Lisa Eldridge, Huda Beauty, Rodial and Augustinus Bader. Full list above.
Does it sell out?
Yes — the first batch sold out quickly after launch, so it’s worth ordering promptly.
Watch our full video breakdown
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